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A health worker collects swab sample of a passenger for COVID-19 testHighlights Omicron has been declared VoC based on the observed mutations: Health Ministry The precautions and steps to be taken remain same as before, take both doses of vaccines: Govt Vaccines are expected to offer protection against severe disease: Govt on efficiency of vaccines
The Union Health Ministry on Friday issued a list of frequently asked questions (FAQs) about the Omicron variant of coronavirus which has been designated by WHO as a 'variant of concern' (VoC). Two cases of the new variant were reported in Karnataka on Thursday.
From the list of FAQs, the ministry, answering to whether there is a possibility of a third wave of Covid infection, said Omicron cases are increasingly being reported from countries outside of South Africa, and given its characteristics, it is likely to spread to more countries, including India.
Below are the FAQs released by the Health Ministry on the new Covid-19 variantWhat is Omicron and what makes it a variant of concern (VoC)?
It is a new variant of SARS-CoV-2 that has recently been reported from South Africa on 24th November 2021 called B.1.1.529 or Omicron (based on Greek alphabets like alpha, beta, delta, etc). This variant has shown a very large number of mutations, especially more than 30 on the viral spike protein, which is the key target of the immune response.
Given the collection of mutations in Omicron, which earlier individually have been associated with increased infectivity and/or immune evasion, and the sudden rise in the number of positive cases in South Africa, World Health Organization has declared Omicron as a Variant of Concern (VoC).Can the currently used diagnostics methods, detect Omicron?
The most accepted and commonly used method of diagnostic for the SARS-CoV- 2 Variant is the RT-PCR method. This method detects specific genes in the virus, such as Spike (S), Enveloped (E) and Nucleocapsid (N), etc to confirm the presence of the virus. However, in the case of Omicron, as the S gene is heavily mutated, some of the primers may lead to results indicating the absence of the S gene (called as S gene drop out). This particular S gene drops out along with the detection of other viral genes could be used as a diagnostic feature of Omicron. However, for final confirmation of the omicron variant genomic sequencing is required.How concerned should we be about the new VoC?
WHO declares a variant as a VoC after the assessment when there is an increase in transmissibility or detrimental change in COVID-19 epidemiology; OR increase in virulence or change in clinical disease presentation; OR decrease in the effectiveness of public health and social measures or available diagnostics, vaccines, therapeutics. (Source: WHO)
It is important to highlight that Omicron has been declared VoC based on the observed mutations, their predicted features of increased transmission and immune evasion, and preliminary evidence of detrimental change in COVID-19 epidemiology, such as increased reinfections. The definitive evidence for increased remission and immune evasion is awaited.
Follow LIVE updates of Omicron: HEREWhat precautions should we take?
The precautions and steps to be taken remain the same as before. It is essential to mask yourself properly, take both doses of vaccines (if not yet vaccinated), maintain social distancing and maintain good ventilation to the maximum possible.Will there be a third wave?
Omicron cases are increasingly being reported from countries outside of South Africa and given its characteristics, it is likely to spread to more countries including India. However, the scale and magnitude of rising in cases and most importantly the severity of disease that will be caused is still not clear. Further, given the fast pace of vaccination in India and high exposure to delta variants as evidenced by high seropositivity, the severity of the disease is anticipated to be low. However, scientific evidence is still evolving.Will the existing vaccines work against Omicron?
While there is no evidence to suggest that existing vaccines do not work on Omicron, some of the mutations reported on the Spike gene may decrease the efficacy of existing vaccines. However, vaccine protection is also by antibodies as well as by cellular immunity, which is expected to be relatively better preserved. Hence vaccines are expected to still offer protection against severe disease and, vaccination with the available vaccines is crucial. If eligible, but not vaccinated, one should get vaccinated.How is India responding?
The Indian government is monitoring the situation closely and is issuing suitable guidelines from time to time. Meanwhile, the scientific and medical community is geared up for developing and deploying diagnostics, carrying out genomic surveillance, generating evidence about viral and epidemiologic characteristics, and developing therapeutics.Why do variants occur?
Variants are a normal part of evolution and as long as the virus is able to infect, replicate and transmit, they will continue to evolve. Further, not all variants are dangerous, and most often than not, we don’t notice them. Only when they are more infectious or can reinfect people etc they gain prominence. The most important step to avoid the generation of variants is to reduce the number of infections.
The Sorting for Circularity Project is driven by Fashion for Good with catalytic funding provided by Laudes Foundation and facilitated by brand partners, adidas, BESTSELLER, and Zalando, as well as Inditex as an external partner. Fashion for Good partners Arvind Limited, Birla Cellulose, Levi Strauss & Co., Otto and PVH Corp. are participating as part of the wider working group. Circle Economy leads the creation and implementation of the methodology, with support from Refashion, to assess textile waste composition. Both organisations build on their extensive experience from similar projects, such as the Interreg Fibersort Project and previous textile composition analyses.
Birla Cellulose, part of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibers (MMCF) producer and operates 12 sites that apply environmentally efficient closed loop technologies that recycle materials and conserve natural resources. Its five global advanced research centres are equipped with state-of-the-art facilities and pilot plants. Its sustainable products Livaeco by Birla CelluloseTM, Liva Reviva, Birla ExcelTM (lyocell) and Birla SpunshadesTM are designed with superior sustainable credentials.
Infused with Antiviral* and Antibacterial* technology, Peter England’s The Linen Project collection is available in over 70 styles across the country through exclusive brand outlets departmental stores, e-commerce partners, peterengland.com and multi brand outlets.
Exclusive deals and services ordered from Paytm Mall App offer free shipping and an exclusive 14-day easy return facility. Some of the leading brands participating in the EOSS include Puma, Spykar, Cover Story, Van Huesen, Peter England, Fossil, Campus, Sparx, Khadim’s, among others. The sales promotion will also be showcasing new ‘work from home’ and athleisure collections from various brands.
Although interest in sustainable fashion has grown across generations, Gen Z’s concern for the environment has fuelled media coverage, consumer pressure and budding corporate change in the fashion industry (including sustainability initiatives, sustainability-linked bonds, certification and insurgent business models), Levato and Colacchio say in the report.
Titan Company Ltd has reported an increase of 65.6 per cent in its consolidated net profit to Rs 568 crore for the fourth quarter ended March 31, helped by a strong growth in jewellery segment. It had posted a net profit of Rs 343 crore in the January-March 2020 quarter, the company said.
“We have seen consumers take to fitness more than ever before and it has now become a way of life for many. There has been an increase in demand for ‘Fitness and Training’ merchandise because of this. With work from home becoming the new normal, consumers are opting for easy-to-wear, comfortable clothing. Athleisure or lounge wear has seen a lot more demand,” says Vidushi Thapa, Associate Director & Head, Buying and Merchandising, PUMA India. “Consumers are largely looking for apparel such as t-shirts, tracks and shorts, which are home essentials. The share of open footwear has also increased. Sportswear and athleisure are two categories that we have seen the fastest revival in.”
“We are excited to bring the first Ellementry store to Kerala. I’m very hopeful of receiving a tremendous amount of love and response from the people of Kochi the way we are getting in other metro cities. I promise that this is a store where you will feel at home,” says Ayush Baid, Founder, Ellementry.
Powered by machine learning, Ace Turtle’s Unified Commerce Platform, Rubicon 3.0 supports various omnichannel use cases such as inventory lying anywhere can be sold across channels, fulfilling orders from any stock points (retail stores, warehouses and distributors) and a single view of product, inventory, and customer through a single platform.
Solethreads has adopted an omni-channel go-to-market strategy. Online, the company sells its products through its website www.solethreads.com and all leading ecommerce platforms including Amazon, Myntra, Flipkart & Ajio. They are also in the process of bolstering their offline presence and have recently partnered with premium footwear retailer Metro Shoes.
“Social media means brands can no longer hide behind the excuse that they are too far removed from failings in their supply chains, or that they were not aware of them – consumers are no longer buying that as an acceptable excuse. Brands need to do better and deliver on promises of protecting those most vulnerable in their supply chains.”
As per the company statement, the founding team has a combined experience of over 60 years in Indian and global e-commerce. ”Ananth and his team bring in-house domain expertise in marketplace-native technology, data mining and digital marketing, category management and operations, brand building, and global expansion,” it states.
“Our revenues from retailing of non-food merchandise have been substantially and adversely impacted. Nevertheless, the business has continued to incur committed expenditures especially with respect to our employees and other expenditures not directly linked to revenues,” PTI reported, quoting the company’s statement for a regulatory filing.
“In this pilot, BESTSELLER has successfully traced more than 22,500 styles. We believe in the potential of this solution and have just agreed to an upscaled second pilot where we will double the number of supply chain partners – including spinners, weavers and manufacturers – and trace one million styles through a fibre-based approach. Starting out with viscose, we are now looking into organic cotton as well as the compatibility with BESTSELLER’s existing digital systems – achieving one success at a time,” Adds Camilla Skjønning Jørgensen, Sustainable Materials & Innovation Manager, BESTSELLER.
Consumers today demand functionality, performance clubbed with versatility, comfort, and sustainability in every product. Footwear and bags are no different. Global brands are embracing social and eco-consciousness in their advanced sustainable footwear manufacturing. Recycling is anticipated to remain the operative word in the leather industry.
Istituto Marangoni, Mumbai in association with India Fashion Forum conducted a ‘Virtual Panel Discussion’ titled, ‘Roadmap Towards Fashion’s New Strategic Approach‘ on May 27, 2021 to understand the strategies and approach brands are initiating to make themselves sustainable and also how to take their success journey forward in this crisis situation.
Formal wear and jeans took a backseat in the wardrobe and the demand for items suitable for working comfortably from home saw an unprecedented surge. An April 2020 report by management consultants Wazir Advisors had predicted that loungewear will be one of the first categories to recover from the economic impact of the lockdown.
With the spread of hands for products and merchandise, the investment is also purposed for looking forward to an upgrade in its existing technology. For this Beyoung is coming up with enticing technological advancements for developing in-house automated technologies and Next-Gen shopping experience.