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Our biggest advantage is our connect with the local Indian market, where we are focused on innovating products that suit the tastes of real consumers and creating beautiful products that service these needs.

With pricing that is perfectly suited to any urban Indian’s pockets, Ancestry’s unique collection of dresses, tops, and tunics are created completely using natural fabrics, thereby offering an unmatched quality and fashion sensibilities in that price range. This is one of the key reasons why the brand’s products have nearly flown off the shelves at its current stores in Delhi and Mumbai.

According to Manjula Tiwari, CEO, Future Style Lab, a fantastic growth has been seen for the brand, in terms of its popularity with customers and retailers alike. “Being just a 2.5 year old brand, Cover Story has established itself as a formidable competitor in the fast fashion space to international players. The brand is among one of the very few Indian brands to be present on ground floor locations across the leading malls in India, a great indication of the journey so far.”

The newest brand from Future Style Lab, Ancestry, which launched its maiden store in the capital city in May, has recently opened its first store in Kolkata, South City Mall. The brand, which presents a contemporary take on traditional Indian fashion and lifestyle, has earned many accolades in India’s fashion circles already and seems all geared up to woo Kolkatites too.The brand, which presents a contemporary take on traditional Indian fashion and lifestyle, has earned many accolades in India’s fashion circles already and seems all geared up to woo Kolkatites too

Based on its 60 years of experience retail and in-depth study of over 100 outlets in Tier IV and V markets; in September 2016 Raymond piloted a new business model internally referred to as Mini TRS (The Raymond Shop) which was then perfected over 6 months and commercially launched in March 2017. The first Mini TRS opened in March in Bihta (Bihar). Since then, over 200 TRS stores have been rolled out in last 19 months.

We work with like-minded entrepreneurs, who have the right attitude for customer service and have a growth mindset to partner for retail expansion.

How would you evaluate the franchisee role and break-even for his investments?

In order to get a hang of the current dynamics of the yoga wear market and the prevailing trends in India, IMAGES Business of Fashion caught up with Malika Baruah, renowned Yogini and Founder of Proyog, a yoga wear brand born out of the Indian desire to preserve the principles of yoga. Excerpts from the interview…

The brand is sold online through multiple e-commerce portals such as Myntra, Amazon, Flipkart, Jabong, Koovs and Ajio.

In addition to brand-owned stores, Fila’s plans to expand its retail footprint through a franchise network of standalone stores are also in the pipeline.

Label It Custom, which prides on dressing celebrities like Diljit Dosanjh, Akshay Kumar, and Shaan, stand out with an Omnichannel approach. The brand uses services of stylists to offer clients the luxury of ordering and giving measurements from the comfort of their homes. They have also introduced a digital measurement and trial machine through which clients can get the best possible fit and comfort.

The brand’s business in India has also seen a similar resurgence – driven by a completely new product portfolio, underpinned with a strong offering of its Heritage footwear and apparel collection. IMAGES Business of Fashion had the opportunity of catching up with Rohan Batra, Fila India’s Managing Director, who expounded on the brand’s robust retail plans and product category expansion as well as its aggressive brand building exercise. Excerpts from the interview…

According to a PTI report: The company, which has recently achieved the target to open its 200th ‘Mini TRS’ (The Raymond Shop), has plans to add around 600 more in its network in tier IV, V and VI towns.

Tell us about the progress made through TRS retail journey under your mentorship?

The success formula has been 2-fold. First, the new agile and asset-lite business model which paved the way for the brand to enter in to these emerging towns of India, which hit her to were inaccessible.

From the first store in Bihta, near Patna (March 2017) to 100 stores 12 months later; and now after opening our 200th outlet in October 2018, (seven months since we launched the 100th store) we are on the cusp of achieving our ambitious goal of launching 300 stores in 2 years’ time. Our team is truly setting new milestones in the retail fashion industry.

Poddar believes men – even the more conservative – are ready to experiment with their clothing. The collection breaks away from the traditional but respects that men are still less willing to take risks than women. Together they have brought innovation to shirts, kurtas, waistcoats, jackets and men’s accessories.

Zara customers can also shop the brand’s Join Life range, a selection of garments made from more sustainable raw materials and using more environmentally-friendly processes. In this specific section of the http://www.zara.com/ww platform, consumers can find out more about the stringent sustainability, environmental and quality standards that govern everything Zara does in order to generate value beyond profits.

All Cover Story outlets are designed to recreate the intimate boutique and provide a comfortable shopping experience. The layout is layers of transparency with opacity, which encourages a sense of discovery while shopping.

Activewear is not limited to gym and yoga studios, people are comfortable in wearing them for a quick catch-up with friends or hit the cinema theatre late at night. Apart from evergreen tees, track pants, joggers and tights, the segment is witnessing the emergence of new trends like sports bras paired with tights and jackets, similarly, crop sweatshirts paired with joggers/tights.

A lot of brands are embracing sustainability over the last few years and consumers are becoming more aware of the disasters caused by the use of plastic in apparel. At Proyog we are continuously innovating materials to create organic and sustainable yoga gear. Our new yoga mat is also created with natural rubber and jute, all sourced in India. It is completely biodegradable. We want to put India on the map with our range of premium yoga products that’s both great for you and the environment.

“In the next 6 months, we plan to open another 100 stores and then to take our total count to 1,000 and after that for next 2-3 years, we would plan to open 100 stores every year,” he further told PTI.

Tell us about your retail expansion plans in general and in specific to your iconic stores?

Kishore Biyani-led Future Retail launched fast fashion brand Cover Story almost two-and-half years back with an aim to take international brands like Zara and H&M head on.All Cover Story outlets are designed to recreate the intimate boutique and provide a comfortable shopping experience

Vibrant styles, signature cuts and lots of mélange would be found in the upcoming capsules. We use fine stretchable, knit, mesh and breathable rapid dry fabrics which are usually finished with N9 and UV protection layers to enable people to train or perform better while in HRX clothing.